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Going Rogue

Perfumer & Flavorist est parti à la rencontre des parfumeurs indépendants, qui mettent leur créativité au service de la haute parfumerie.

Year founded: 2000 (by perfumer Sylvie Jourdet)

Services offered : fragrance creation, helping brands to develop the whole of their perfume project from fragrance, to design, packaging and project management,

Why did you start your business?

It was the very beginning of « niche perfumery » and I realized that these new brands were looking for independant laboratories to be able to create very high quality and artistic fragrances that didn’t only reply to a marketing brief! Their consumers are perfume lovers: they are looking for original and different perfumes in contrast to what they find in the mass distribution channel.

What attracts clients clients to your business and how do you compete in the market?

We offer a high quality of service. There is proximity with our clients that they can’t find in the larger houses that only create for large production. My clients can find a direct dialogue with me, as perfumer-creator, which allows for a better understanding of their wishes and needs.




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